Discover the essence of elevated living amidst the natural beauty of Western North Carolina.
Burl Haven beckons those who seek an elevated lifestyle among the Blue Ridge Mountains. Embrace a harmonious blend of luxury and sophistication in this exclusive development.
Cottages
One-level living in the HUB of the community.
Starting in the $400s
Estates
The pinnacle of design and comfort.
Starting in the $800s
Townhomes
Where quality design and low maintenance enhance lifestyle.
Starting in the $600s
Why Looking Glass Realty?
Our firm is the largest in Transylvania County, with offices in downtown Brevard, Connestee Falls, Asheville, Hendersonville, Saluda, and Sapphire.
We are also one of the fastest growing firms in WNC, and one out of only two firms in the top 15 regionally that increased their production in 2023 from years past.
Our Achievements
Looking Glass Realty was voted the Best Real Estate Company in the Blue Ridge for Blue Ridge Outdoors’ Best of the Blue Ridge: 2022 Readers’ Choice Awards.
#1 Firm
- In Total Sales Volume
- In Most Closed Transactions
- With The Most 5-Star Google Reviews
Let Our Agents Be Your Guide
In 2023, Looking Glass Realty was the leading real estate team in Transylvania County, with a staggering $120,569,112 in sales.
We are 100% locally focused with 100% of our marketing promoting our region and clients’ properties.
Our affiliated brokers, employees, decision makers, and owner live and work in the region, providing a nimble and adaptive approach to the nuances and demands of the area. Utilizing a local powerhouse firm assures the consumer’s attention will remain focused on your local product.
The 80/20 Rule
+ or - 80% of all closed transactions in Brevard were represented by a local firm. The remaining 20% of regional brokers selling real estate in Brevard consisted of over 40 different firms. This goes to show that regionally Brevard is a very specialized area.
Agents in larger regional offices will occasionally travel and sell a property in Brevard, but their predominant focus and marketing is targeted towards the larger markets.
Our target focus is on Brevard, NC.
Top 10 Brevard, NC Agents
#1
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Burl Haven's Executive Sales Team
Paul Wilander
As the owner and leading broker of Looking Glass Realty and its Downtown Brevard office, Paul launched the company in 2010 after a successful stint with a national firm. Over the past decade, Paul has remained among the top three real estate producers in Transylvania County, frequently securing the position of the #1 broker in Brevard, NC.
Jordan Clark
After 12 successful years of international real estate, Jordan relocated to Brevard in 2018 and partnered with Looking Glass Realty to open a new office focused on Connestee Falls, the largest subdivision community in Transylvania County. Quickly spearheading a partnership with the Connestee Falls POA, Jordan grew sales in Connestee Falls from $1.4M in 2017 to $27M in 2023.
Target Market
We believe that by including different price points and product types in the Burl Haven community, thoughtful design has effectively bridged the gap between many of our current buyer profiles.
Different price points allow for different financial profiles, but we believe that most of our buyers will be attracted to Burl Haven for its climate, quality of life, aesthetic design, sense of community, proximity, and access to our incredible natural resources.
Bridging the Inventory Gap
This project is a direct answer to our major problem, which is a lack of diverse but quality inventory. Many of our buyers would prefer new construction, but a large part of our inventory is older homes.
We believe that Burl Haven will be able to deliver the proposed products at the target pricing and there will be overwhelming demand.
Looking Glass Realty is uniquely positioned to handle that demand.
How We Will Do It
Expert Marketing Strategies & Local Agents
By leveraging our marketing partnerships, our existing regional marketing platforms, and our extensive national reach through our web presence, we seek to quickly connect potential buyers from all over the country with Brevard and the Burl Haven products.
Our agents are pivotal in guiding buyers through the process and vividly illustrating the future lifestyle they can enjoy in Burl Haven and Brevard, NC.
Local Sales Force
Looking Glass Realty has a sales team of 40+ local brokers with boots on the ground, ready to assist clients in Brevard, NC.
Proven Strategy
We have the experience and proven track record to strategically open the development’s doors to 1000s of regional agents with ready, willing, and able buyers.
Burl Haven Expert Agents
We plan to train an executive team of 5+ Burl Haven expert agents who will know the product and the sales process inside and out.
Localized & Targeted Physical Marketing
For the Burl Haven project, we would offer the lobby in our downtown Brevard office as a staging center for marketing your product, including window listings.
We would also dedicate our most visible billboard off Highway 280 in Transylvania County to market your product as well as product-specific advertisements in the Transylvania Times.
Professionally Curated Marketing
We use professionally curated marketing strategies that focus on the product to capture the attention of the consumer and deliver the authentic story of the product.
We are committed to the highest quality in all marketing materials, including professional photography, custom broker-hosted videos, drone photography, custom maps, and floor plans.
Our high-quality marketing materials are implemented into our custom featured community and listing web pages and are delivered weekly to over 15,000 real people with interest or involvement in WNC real estate.
This is amplified by ongoing social media and Google Adwords campaigns that target feeder markets to hundreds of thousands of eyeballs and retarget those who click on our ads.
For seamless syndication across major platforms like Zillow and member websites, we use Canopy MLS integration. We also have a membership with Cashiers/Highlands MLS for select properties.
Our 6 regional WNC offices share updates on market trends and upcoming products with each other via monthly firm-wide meetings. By leveraging our regional network, we aim to attract buyers from other markets to Brevard to meet their unmet needs.
Our on-site administrative staff utilizes the most technologically advanced real estate-specific software to streamline contract execution.
We maintain a CRM for lead generation that organizes lead flow and assists in nurturing and prioritizing leads. This CRM system automatically disburses and tracks our leads from our partnership with Connestee Falls and would be used to do the same for the Burl Haven project.
Key Partners
- Web Design
- Graphic Design
- Google Adwords Campaigns
- SEO
- Swag
- Branding
- 10+ Year Partnership with Looking Glass Realty
Real Digital Media
- Market Driven Results
- Professionally Scripted Story Boarding
- Content Creation that Inspires Results
- Professional Videos
- Professional Content Writing
- Professional Editing
Alex Perri
- Content Writing
- Professional Photography
Jason Boyd
- Drone Photography
Diane Jetton
- Floor Plan Renderings
Brenda Eav
- Social Media & MLS Integration
- Logistics
Commission Splits
Looking Glass Realty would like to suggest the following commission structure while leaving the discussion open based on the needs and involvement of the developer:
Gross Commission:
- 4% per sale
Commission Distribution:
- 1% to Looking Glass Realty (Listing Side)
- 3% to Buyer's Agent (Any broker representing buyer)
Agency Models Utilized:
- Traditional Dual Agency: If listing and buyer's agent are the same
- Designated Dual Agency: If buyer's agent is with Looking Glass Realty but not on the seller's team
- Traditional Buyer Agency: If buyer's agent is from a different firm
If you're going to sell a skyscraper in Downtown Charlotte or a massive development in Asheville, then going with a large regional firm makes sense.
If you're going to sell a 60-home development in a small town, then go with the firm that specializes in that niche market.
Looking Glass Realty is the #1 firm in Brevard and Transylvania County. Using all of the top marketing tools available, we hyper focus on the target market.
As explained roughly 80% of all transactions in Brevard happened with a local expert. That isn't hap stance. Local agents believe in the area and have the knowledge to quickly answer and highlight why Brevard, NC is the best lifestyle and place to live. Whether that's offering up the best view hike, highest waterfall, doctor, or sandwich we're there to keep buyers engaged.
Thank You
We are honored to be able to compete for this partnership.
We have tremendous faith in Burl Haven’s ability to create beautiful homes and a groundbreaking community that we will be so proud to offer our clients and friends.
We are so excited and optimistic that Jordan and Paul feel confident that they will be at the top of the list to reserve a unit for themselves in this flagship Burl Haven community.